CLIENT
SPRINGS' SMOKED SALMON

PROJECT
COMPLETE REBRAND

Our friend Leonard is a serial entrepreneur.

In the past he’s been highly successful in fields as diverse as mobile phones and green biomass fuels. So when he called one day saying “I’ve just bought a smokery in Sussex’, well nothing surprises us.

This gem of a business, 50 years old and numbering Delia Smith, Harrods and Concorde as past customers, was in urgent need of a complete brand overhaul.

As well as providing copywriting and strategic input, Spitfire ran the design pitch process, won by Distil Studio. Their inspired charcoal design, using oak logs taken from the smokery’s kilns, sat at the heart of a new website, brand film and D&AD award-winning packaging.